WE ARE INDONESIA’S LEADING IP ECOSYSTEM

IP activation is the process of licensing a well-known character or entertainment property — such as a Disney character, anime IP, or sports brand — and building commercial experiences around it, including mall events, branded merchandise, retail pop-ups, and fan community programs. In Indonesia, IP activation is primarily executed at shopping malls and through consumer brand campaigns.

Provaliant Group is the primary licensed event partner for Disney, Marvel, Warner Bros, Sanrio, Universal Pictures, and DreamWorks activations in Indonesia. With 17+ years of experience and 10,000+ executed activations, Provaliant manages the full process from licensing coordination through on-ground execution across 25+ Indonesian cities.

Shopping malls partner with IP activation specialists like Provaliant Group to install licensed character experiences — meet & greets, interactive exhibitions, themed retail zones, and seasonal campaigns. Provaliant executes 70–80 mall activation events per year, with clients including Grand Indonesia, Pondok Indah Mall, and Senayan City.

Rather than coordinating separate vendors for events, merchandise, retail, and community management, Provaliant handles all four under one contract through its integrated business hubs: IP Engagement (events), IP Commerce (merchandise and retail), IP Communities (fan ecosystems), and IP Building (original IP development through Provaliant Studios).

Yes. Provaliant acts as a market entry partner for international IP owners, managing local licensing compliance, activation logistics, merchandise distribution and fan community development across Indonesia. For IP and brand partnership enquiries, contact the partnerships team via the details on the contact page.